Dayn W Creative

• Social Media Strategies for Non-Profits – My slides from the presentation at First Independent Bank on June 17, 2010
• Conversational Case Study: Myth or Fact – Can Small Nonprofits Win with …
• Twitter Social Good Campaigns: Moving Up The Ladder of Engagement …
• Closing the Loop Between Social Media and Offline Action – Beth’s Blog …
• 5 Ways Non-Profits Can Increase Engagement With YouTube
• How Does Twitter’s New Social Good Initiative Stack Up?
• 26 Charities and Non-Profits on Twitter
• The Future of the Non-Profit Internet
• Non-Profit Uses Foursquare to Raise Environmental Awareness
• This Week in Social Media – Download free podcast episodes by PjA …
• Future of the Internet IV | Pew Research Center’s Internet & American …
• YouTube – NGO tips – Tips on how to effectively use video for non profits.
• Hope140 · Twitter – Twitter’s donate and retweet application for social good.
• YouTube – Non-Profit program – Special YouTube program for Non-Profit organizations.

These are my links for May 31st through June 14th:

• jQuery Masonry · David DeSandro – Intriguing way to tesselate content areas. Better than CSS floats, David Desandro’s method minimizes empty areas caused by content area heights in the same row.
• One-Third of Twitter Users Talk Brands – eMarketer – There are a finite number of influencers in the social space who will _ever_ consider talking brand or products. As this plateau continues, the competition for a share of voice with these influencers will become more and more fierce. Better spend some time on creative social presence, and stop just pushing out coupons.
• BP buys oil spill PPC ads: Nice idea, poor execution | Econsultancy – Interesting use of PPC display ads as PR damage control. We’ve seen this done with AdWords, but display ads area an even louder (faster?) way to respond to negative press.
• Candid answers from AT&T on the new iPhone data plans – The Unofficial Apple Weblog (TUAW) – Everything you really need to know about the AT&T plans.
• An Author’s Plan for Social Media Efforts « [chrisbrogan.com] – Just change the word “book” to product or brand, and this post is a great how to guide for social influence marketing.

These are my links for March 21st through March 24th:

• Should Facebook Users Be Required To Approve Photo Tags? -
• Amazon.com: Coleman LED Quad Lantern: Sports & Outdoors – Videographers and shooters, here’s your new DIY light kit. No temperature control (gels maybe?) but $60!
• Take your RSS Feed and Dlvr.it to Twitter, Facebook, and Tumblr | Techcrunch – … and LinkedIn. Portland social syndication company Dlvr.it just got ‘crunched. Just out of private Beta, this is my favorite tool for sending social status updates to custom delivery groups. Powered by multiple RSS input sources, I can customize exactly what content I want to post where. Want examples? My blog posts are announced my Facebook Page, LinkedIn, and Twitter, as are my Delicious bookmarks. Any photo I post to my ‘life’ Flickr photoset shows in my personal Facebook profile status. My Pandora favorites are announced on Facebook and Twitter…

  Combine this syndication convenience with the power of their dlvr.it URL shortner, and you get the very best social media reach stats out there. Beyond retweets, think click-through trends, reach potential, most popular links you’ve posted… I could go on, but you just need sign up and check it out. You’ll wonder how you handled your social media presence without it.

• How important is it to include a company’s url in broadcast advertising? – I answered a question @FishMarketing posed on LinkedIn about the importance of, or lack thereof, including URLs in your advertising media.
• Why User Competency Matters in Social Design

These are my links for March 12th through March 16th:

• Interactive Online – 10 Features to Look Forward to in WordPress 3.0 – RT @jonmacdonald
• Facebook Upgrades Search Capabilities | Mashable – Suggested results while typing in the search box now show more than just your friends or pages you’ve fanned.
• A Guide To Typography On The Web | Fonts | PelFusion.com – Thx @eyedesignstudio @alvinmartinez
• Microdata support for Rich Snippets – With HTML5, Google helps microformats grow up. Add another to-do to the SEO checklist.
• The Battle of the Men’s Body Washes – WSJ.com – Ms Wells thinks W +K’s Old Spice campaign has the edge for men’s personal grooming because they’re selling to the ladies. For the rest of us, we prefer whatever is already in the shower. I’ll do frilly, especially if it’s convenient.

These are my links for March 9th through March 12th:

• Open Site Explorer: Link Popularity & Backlink Analysis Tool – Powered by SEOmoz’s data, this alternative to Google “site:” search or Yahoo Site Explorer let’s you discover the sites linking to you or your competition, and rates them by authority.
• Wanna Know How Your Neighbors Spend Their Money? It’s All on Bundle.com | Fast Company – Say hi to social financial influence brought to you by Razorfish & access to US spending data.
• Best Tweets from SEMPDX Searchfest 2010 Conference | Burlington Bytes – @PeteJewett’s fantastic tweet roll of the best-of tweets from #SearchFest 2010.
• Google Launches the Google Apps Marketplace -
• Blog Smarter | Zemanta Ltd. – Enhance blog posts automatically with related content and images. Gives you tips and advice as you write. Firefox extension. Promote your posts more efffectively. Must try this.

These are my links for March 4th through March 8th:

• Digital Lift Off – Digital media spending officially passes print.
• The New News – Where are we really getting our news? Stats from Pew Internet -
• Advertising on Facebook Strikes Some as Off-Key – NYTimes.com – Ad quality on Facebook is getting noticably spammy. I often “delete” ads for “irrelevance” so that Facebook will take the hint, but I’m realizing that what I really want is a way to mark an ad as “low quality” or “spam”. Facebook might investigate these ads differently than the ones I mark irrelevant. I’d be flagging them as detrimental to the whole FB ad platform, not just irrelevant to my interests.
• How to Add / Embed YouTube Videos & Flash in Facebook Static FBML pages – A very clear tutorial on how to show a YouTube video on a Facebook Fan Page. Make sure you install the Static FBML app, then use the FBML markup here.
• 8 Essential Apps for Your Brand’s Facebook Page – Thanks to Allison Driscoll’s for this Mashable article recommending possibly the 8 best apps for Facebook Fan Pages. The second half of this article goes into Facebook Fan pages that are utilizing these Facebook Apps well. The article is 9 months old, but she’s provided a nice little Facebook Fan Page best practices guide here.

These are my links for February 24th through February 25th:

• 5 Fantastic Facebook Fan Page Ideas to Learn From – This article shows a few examples of what to use a business Facebook Fan Page for: a landing page with a simple call to action (which eventually utilizes FB photo sharing to host user photos), full functionality micro sites, and coupons.
• Why Do People Always Order Ginger Ale When They Fly? : We allow some flight attendants to speculate wildly – CHOW – I clicked this just because I am definitely more likely to drink ginger ale on a flight vs real life. I think it has something to do with having something crisp and refreshing whilst being packed in with all those humid humans. 7up doesn’t cut it. Too sweet.
• Before & After magazine e-list – How to find the perfect color for your next design. As seen on Lifehacker. This is a PDF with some basic color theory and a tutorial on using colors in an image to build the perfect palette.

These are my links for February 22nd through February 24th:

• UNBOUND Technologies – Social Data Append, Leader In Social Network Intelligence, – According to the DishyMix podcast, these guys have developed technology that allows you to identify the influencers in your social graph. That’s the silver bullet for brands engaged in social influence marketing. Identifying influencers has to be one of the most difficult tasks for SIM marketers these days; right up there with showing ROI.
• Review of new “Beachtek DXA-SLR” XLR adaptor for HD-DSLR cameras | Philip Bloom – A new pro audio hardware de facto standard for a 7D workflow.I was wondering when the breakouts for the DSLRs were going to finally make the pro level. This answered everything I wanted to know. Mostly, I feel like I now know what will be the standard for recording pro audio in a 7D workflow.It’s still going to feel funny piping into that mini-jack, no matter how you slice it, though.Oh, and BeachTek: I have mega lust for the DXA-SLR, but please hire a graphic designer for that packaging. Yikes.
• Brad Callen’s PPC Web Spy – Discover your competitor’s AdWords keywords
• SEOmoz | Google Link: Command – Busting the Myths – Don’t take those inbound link search results too literally.
• ROI: How to Measure Return on Investment in Social Media -

First things first. If you’re still using MySpace, please find another profile based network. There are so many other good ones like Facebook, or Virb.

I’ve been doing some data piping for clients lately, especially of the “syndicate my blog updates to my social networks” flavor. Today, I discovered that if a shortened URL like those generated by bit.ly, tr.im, or is.gd) is fed into a MySpace status update, not only will MySpace re-shorten it with lnk.ms/***, but they will also redirect that link to an internal MySpace page, accusing that you’ve been reported as a spammer, phisher, or naughty hacker.

If you’ll be automatically piping status update data to MySpace, make sure you aren’t shortening links. Some social syndication services don’t have to use a link shortener, try PingVine, or disable the one in Ping.fm. At this time, Twitterfeed shortens all URLs no matter what.

For WordPress users, try cross-posting with the MySpace Crossposter plugin. This posts your blog entries also on your MySpace “blog”, instead of your status.

OR… just stop using MySpace.