WordPress gets Tumblry, Social for SEOs, Omnigraffle tips, Why PSDs Are Not the Deliverable

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Save your Gmail search queries

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I’ve been slowly making the switch from Apple Mail to Google Apps mail. One of the most challenging parts has been changing my personal dogma of filters and folders to labels and search.

Thankfully, there is a sherpa out there for your Google Apps and Google Wave adventures. Her name is Gina Tripani, author of the Smarterware.org blog, and regular host of the This Week in Google podcast. She uses Gmail search operators to quickly filter her mail like “label:new biz” or “has:attachment”. I’ve been using the following lately to show only my unread email in my inbox: “label:unread in:inbox”. Love it. But I didn’t want to keep typing that into the search field every time I used Gmail. I wanted to save a Gmail search for later use.

I searched for the answer, and after finding that while Firefox has some Greasemonkey options for saving Gmail search, I thought I was SOL on Chrome. Of course, the solution was forehead-slapping simple. I performed the search in Chrome, and bookmarked the results page. Duh. It’s in my bookmarks bar, and now I have one click access to show only new email in my Gmail inbox.

Link dump: WordPress security, embedding tweets, Twitter auth API countdown, discount ads still win, HTML5 video in WordPress, rewarding customer engagement, spying on your competition’s PPC, free usability tools, crash cam

These are my links for May 19th through May 25th:

These are my links for May 7th through May 18th:

  • 5 Tools For Integrating HTML5 Video in Your Website – Audio & video player options, no Flash required. I’ll be checking out that Degradable audio and video plugin for WordPress.
  • HOW TO: Reclaim Privacy on Facebook – ReclaimPrivacy.org bookmark lets you check on your vulnerability by checking your Facebook privacy settings. Possibly the most useful part of this tool are the quick links to your Facebook settings pages for controlling specific exposure areas.
  • eMarketer – Is the click still king? Despite the recogition of the need to measure hard ROI, moat of us are still counting click throughs.
  • eMarketer – Consumers still prefer ads that offer discounts or deals.
  • @twitterapi’s countdown to Basic Auth removal – Countdown to mandatory oAuth integration for Twitter apps.

These are my links for April 28th through May 4th:

Usability testing made easy, CSS code generators, site speed & SEO, more on the fold myth

WordPress 3, better Facebook search, a guide web typography, microformats ala Google

These are my links for March 12th through March 16th:

Find related links for blogging, Best tweets: Search Fest 2010, Compare finances via social, Who links to my site?

These are my links for March 9th through March 12th:

Help finding influencers, pro audio for DSLR, SEM tools, and measuring social ROI

These are my links for February 22nd through February 24th:

Use the Google Wonder Wheel as a keyword tool and for search history

Google Wonder WheelIf you haven’t yet clicked “Show Options” in the upper left of a search result page on Google, go ahead and do it now. Be prepared to lose an hour exploring the new ways to shake the Google search results tree.

One of the quirky, yet instant friends you’ll make from the Google options sidebar is the Wonder Wheel. Like a wagon wheel with your search term as a hub, Google graphically suggests related search terms at the end of spokes off of your hub. Clicking a spoke term launches a new wheel based off that term, but still leaves your original wheel visible. As you’re busy exploring the spokes, ‘classic’ list style results are being updated in the right column for the current search term.

I’m not sure how many times this process can repeat, but I tested it out to 6 levels, starting with “cycling pants” (which I need for winter commuting) and eventually ending at “surly cross check” (the bike I commute on).

The top feature of the Google Wheel for actually trying to locate information has to be search history. One of the hardest parts about traveling down the search rabbit hole is remembering how you got to the term you just searched for. The Google Wheel makes it easy to see your tunneling path, and you can visually hop back to any wheel you’ve spun off.

Building a keyword list, but not sure what people might be searching for? The Google Wheel can be seeded with a search phrase to see what other phrases are commonly searched related to that phrase. Keep poking at it, and it’s easy to see how this will quickly become an invaluable tool for keyword list makers.

Must read: ‘Click’, by Bill Tancer

Click, by Bill Tancer

Click, by Bill Tancer

If you haven’t come across this book by Bill Tancer, force yourself to. As heard on NPR’s ‘Talk of the Nation’, ABCNews’ Sci-Tech Blog, as well as a columnist for Time Magazine, Tancer’s book is a data-driven glimpse of the hive mind of online searchers and trends.

I enjoyed the sociological data romp that was Freakonomics, and Click is the companion guide for the web-curious. As the GM of Global Research for Hitwise, Tancer unravels billions of data points to mine insight from what we’re all doing online. From understanding which day is the busiest for porn, to his ability to predict the winner of popular reality shows, it’s almost too much to absorb in a single read, so have your dog-earing finger at the ready.

Use Google auto suggest for quick keyword list building

Google auto suggests good keyword phrases for keyword list building

Google auto suggests good keyword phrases for keyword list building

For a real quick and dirty method of building a keyword list, I just use Google’s handy auto suggest.

As you know, Google.com helpfully tries to guess what you’re searching for as you type, even going as far as telling you how many results there are for that phrase. So toss one of the more general keywords relevant to your subject in there, and Google will suggest other phases that are usually related. If the phrase comes up in the auto suggest, you can bet people are searching for it. If it’s a relevant suggestion, it gets added to my keyword list. Poor boy’s list keyword phrase builder.

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