Must read: ‘Click’, by Bill Tancer
Friday, January 2nd, 2009
Click, by Bill Tancer
If you haven’t come across this book by Bill Tancer, force yourself to. As heard on NPR’s ‘Talk of the Nation’, ABCNews’ Sci-Tech Blog, as well as a columnist for Time Magazine, Tancer’s book is a data-driven glimpse of the hive mind of online searchers and trends.
I enjoyed the sociological data romp that was Freakonomics, and Click is the companion guide for the web-curious. As the GM of Global Research for Hitwise, Tancer unravels billions of data points to mine insight from what we’re all doing online. From understanding which day is the busiest for porn, to his ability to predict the winner of popular reality shows, it’s almost too much to absorb in a single read, so have your dog-earing finger at the ready.