SoMe infographics, Google’s Facebook killer, SlideShowPro goes HTML5, North reminds us that social media is not a channel

These are my links for June 29th through July 1st:

  • 10 Beautiful Social Media Infographics – I get pretty excited about pretty data. Good to see you, pretty data. Next stop for you guys? Keynote.
  • PayPal Launches Mobile Express Checkout To Enable One-Click Buying On Smartphones – Uh oh. Amazon is going to have something to say about this.
  • Cashmore: Google building a Facebook rival? Let’s hope so – CNN.com – I’m looking forward to this for a couple reasons. First: competition is good for this industry. Second: I want to see how the “do no evil” Google mantra holds up in a social networking environment that is starting to push back on privacy. Watch for them to connect their search ad model. I smell new ad options in Google Adwords.
  • Introducing SlideShowPro Mobile – Video: The popular, robust slide show solution for Flash just released HTML5 support for non-Flash devices, eg iPad & iPhone.
  • The Social Media Problem for Companies – @daveatnorth from Portland agency North reminds us that social media shouldn’t be thought of as a fix for marketing your brand in this year’s web. Rather, it is a medium that makes it easier to act on our social nature. Let’s not forget that social media connects people and extends our ability to cultivate relationships. That’s the core purpose of participation in social media. Brands are guests at the party.

Author’s quick guide to Social Media Marketing, iPhone data plans explained, BP PR display ads, the useful 33% of Twitter users, jQuery for better columns

These are my links for May 31st through June 14th:

Save your Gmail search queries

Image representing Google Apps as depicted in ...
Image via CrunchBase

I’ve been slowly making the switch from Apple Mail to Google Apps mail. One of the most challenging parts has been changing my personal dogma of filters and folders to labels and search.

Thankfully, there is a sherpa out there for your Google Apps and Google Wave adventures. Her name is Gina Tripani, author of the Smarterware.org blog, and regular host of the This Week in Google podcast. She uses Gmail search operators to quickly filter her mail like “label:new biz” or “has:attachment”. I’ve been using the following lately to show only my unread email in my inbox: “label:unread in:inbox”. Love it. But I didn’t want to keep typing that into the search field every time I used Gmail. I wanted to save a Gmail search for later use.

I searched for the answer, and after finding that while Firefox has some Greasemonkey options for saving Gmail search, I thought I was SOL on Chrome. Of course, the solution was forehead-slapping simple. I performed the search in Chrome, and bookmarked the results page. Duh. It’s in my bookmarks bar, and now I have one click access to show only new email in my Gmail inbox.

Link dump: WordPress security, embedding tweets, Twitter auth API countdown, discount ads still win, HTML5 video in WordPress, rewarding customer engagement, spying on your competition’s PPC, free usability tools, crash cam

These are my links for May 19th through May 25th:

These are my links for May 7th through May 18th:

  • 5 Tools For Integrating HTML5 Video in Your Website – Audio & video player options, no Flash required. I’ll be checking out that Degradable audio and video plugin for WordPress.
  • HOW TO: Reclaim Privacy on Facebook – ReclaimPrivacy.org bookmark lets you check on your vulnerability by checking your Facebook privacy settings. Possibly the most useful part of this tool are the quick links to your Facebook settings pages for controlling specific exposure areas.
  • eMarketer – Is the click still king? Despite the recogition of the need to measure hard ROI, moat of us are still counting click throughs.
  • eMarketer – Consumers still prefer ads that offer discounts or deals.
  • @twitterapi’s countdown to Basic Auth removal – Countdown to mandatory oAuth integration for Twitter apps.

These are my links for April 28th through May 4th:

Usability testing made easy, CSS code generators, site speed & SEO, more on the fold myth

WordPress 3, better Facebook search, a guide web typography, microformats ala Google

These are my links for March 12th through March 16th:

Help finding influencers, pro audio for DSLR, SEM tools, and measuring social ROI

These are my links for February 22nd through February 24th:

Use the Google Wonder Wheel as a keyword tool and for search history

Google Wonder WheelIf you haven’t yet clicked “Show Options” in the upper left of a search result page on Google, go ahead and do it now. Be prepared to lose an hour exploring the new ways to shake the Google search results tree.

One of the quirky, yet instant friends you’ll make from the Google options sidebar is the Wonder Wheel. Like a wagon wheel with your search term as a hub, Google graphically suggests related search terms at the end of spokes off of your hub. Clicking a spoke term launches a new wheel based off that term, but still leaves your original wheel visible. As you’re busy exploring the spokes, ‘classic’ list style results are being updated in the right column for the current search term.

I’m not sure how many times this process can repeat, but I tested it out to 6 levels, starting with “cycling pants” (which I need for winter commuting) and eventually ending at “surly cross check” (the bike I commute on).

The top feature of the Google Wheel for actually trying to locate information has to be search history. One of the hardest parts about traveling down the search rabbit hole is remembering how you got to the term you just searched for. The Google Wheel makes it easy to see your tunneling path, and you can visually hop back to any wheel you’ve spun off.

Building a keyword list, but not sure what people might be searching for? The Google Wheel can be seeded with a search phrase to see what other phrases are commonly searched related to that phrase. Keep poking at it, and it’s easy to see how this will quickly become an invaluable tool for keyword list makers.

Sync Apple Address Book with your Gmail Contacts

Apple Address Book preference pane to sync with Gmail

Apple Address Book preference pane enabled to sync with Gmail contacts

I store all of my contacts in Apple Address Book. Some social media sites offer to scan your Gmail address book to see which of your contacts are available to connect with. If your contacts are in Address Book, these services aren’t able to scan your contacts.

Did you know that you can sync your Apple Address Book contacts with your Google Gmail account (or Exchange, or Yahoo mail)? I didn’t until today. From Address Book, select Preferences > General. Check out those slick little checkboxes at the bottom of the preferences pane.

Just need a simple, one time CSV export from Apple Address Book? Try Address Book to CSV Exporter from Antonio Lore’. This handy tool exports your Apple Address Book to a CSV file, ready for import into Gmail or similar. You can customize the output a bit by ticking which fields to include in the export. This option is hidden in a little + (plus sign) button next to the Export button.

Changing the default month or day for an embedded Google calendar

How to embed a public Google calendar on your page: Embed on your website

Want to change which month or day the calendar displays on load? I found the answer on this Mark Mail page. Just include date values in the parameter string like so:

...&ctz=America/Los_Angeles&dates=20090901%2F20120901

It also looks like you can pass other parameters to control color, etc.

Turn web pages into stand-alone apps with Fluid

There are a few web pages that I always have open. Google Reader, Vitalist, and Workamajig (yikes). Sites like Mint and, (shameless plug) Twuffer are even beginning to make the tabs-never-to-be-closed list.

Fluid is written by ex-Apple Dashboard developer Todd Ditchendorf. It allows you to create Site Specific Browsers, or SSBs. Thanks to Fluid, “you can create SSBs to run each of your favorite WebApps as a separate Cocoa desktop application.” It’s Mac OSX Leopard only, so all you Tiger cats need to upgrade.

My immediate goal was to make an SSB of Google Reader. I think of Google Reader as a separate RSS aggregator app anyhow, so why not make it totally separate from the browser? I downloaded Fluid from the site, unpacked it, and moved it to my Apps folder.

Create a Fluid SSB

Create a Fluid SSB

When you launch Fluid, it asks you for the URL of the site to app-ize (appify?), what you want to call the app, where to put it, and even what you want to use for the app’s icon. If you leave the default on that last option, your app switcher will use a giant, blurry version of the favicon gleaned from the web.

Google Reader SSB. (yes, thats 1000+ unread)

Google Reader SSB. (yes, thats 1000+ unread)

The magic happens, and the next thing you’ll see is your new web app all neatly bundled in it’s own page, complete with it’s own taskbar. To really burn up time that might otherwise be productive, think about your web apps having their own taskbar and what that allows you to do. Super nerds will love the Convert to MenuExtra SSB option so you can drop the app down from next to your clock, then fold it up again. Google Calendar perhaps?

That’s right Gmail fans, you can now participate with your Apple Mail and Outlook cohorts in email client groan fests. And all you protective tweeters out there who like your Twitter in a comfy, toasted, no-butter browser style aesthetic, Fluid was made for you. I’m off to make a stand-alone Twuffer app.

Use Google auto suggest for quick keyword list building

Google auto suggests good keyword phrases for keyword list building

Google auto suggests good keyword phrases for keyword list building

For a real quick and dirty method of building a keyword list, I just use Google’s handy auto suggest.

As you know, Google.com helpfully tries to guess what you’re searching for as you type, even going as far as telling you how many results there are for that phrase. So toss one of the more general keywords relevant to your subject in there, and Google will suggest other phases that are usually related. If the phrase comes up in the auto suggest, you can bet people are searching for it. If it’s a relevant suggestion, it gets added to my keyword list. Poor boy’s list keyword phrase builder.

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