Dayn W Creative

Personally, I find it’s really not too complicated of a process.  When writing an email or blog post, I try to think of a subject line or heading that would instantly make me click a story, or open an email.  I can look through emails and stories that I have clicked, and re-engineer a headline based on the same principals.  For me, those principals are usually relevance to projects I’m working on, and time investment to process the article or email.  Off the top of my head, I’d be hooked by “Top 5 Wordpress plugins for designers” or “How to build an events engine in PHP”, or “Quick, professional masking techniques for After Effects”,  etc.

For more info on the science of subject lines and headlines, check out these articles:

15 Tips for Improved Subject Lines

The Subject Line Dead Zone

Email Marketing Subject Line Comparison (ironically a non-compelling headine IMHO)

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It’s the day we unofficially celebrate the existence of the Wordpress blogging platform.  Big thanks to Automattic for forging what has become one of our weapons of choice.

We hearted Wordpress right out of the gate for its easy configuration as a simple content management system.  As open and streamlined as many CMSs are aimed at being, many “simple” CMSs with good intentions tend to be too bloated for some of our clients.  When we started using WP, it was the perfect minimalist shim to wedge in that static XHTML/CSS to simple custom CMS site gap. (more…)

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