Author’s quick guide to Social Media Marketing, iPhone data plans explained, BP PR display ads, the useful 33% of Twitter users, jQuery for better columns

Posted on June 14, 2010 by admin

These are my links for May 31st through June 14th:

jQuery Masonry · David DeSandro – Intriguing way to tesselate content areas. Better than CSS floats, David Desandro’s method minimizes empty areas caused by content area heights in the same row.
One-Third of Twitter Users Talk Brands – eMarketer – There are a finite number of influencers in the social space who will _ever_ consider talking brand or products. As this plateau continues, the competition for a share of voice with these influencers will become more and more fierce. Better spend some time on creative social presence, and stop just pushing out coupons.
BP buys oil spill PPC ads: Nice idea, poor execution | Econsultancy – Interesting use of PPC display ads as PR damage control. We’ve seen this done with AdWords, but display ads area an even louder (faster?) way to respond to negative press.
Candid answers from AT&T on the new iPhone data plans – The Unofficial Apple Weblog (TUAW) – Everything you really need to know about the AT&T plans.
An Author’s Plan for Social Media Efforts « [chrisbrogan.com] – Just change the word “book” to product or brand, and this post is a great how to guide for social influence marketing.

Link dump: WordPress security, embedding tweets, Twitter auth API countdown, discount ads still win, HTML5 video in WordPress, rewarding customer engagement, spying on your competition’s PPC, free usability tools, crash cam

Posted on May 27, 2010 by admin

These are my links for May 19th through May 25th:

GoPro : Wearable Digital Cameras – 1080p, timelapse, slow mo, waterproof to 180 feet: $200. @storiestold recommends this little crash cam. After losing one to a semi, he’s on his second. That’s all the endorsement I need.
Ten free usability testing tools | Econsultancy -
SpyFu – Let’s you spy on your competitors’ search marketing efforts. See their keywords. Hackalicious.
25 ways of encouraging and rewarding customer engagement | Econsultancy – Building a community or social app? If you build it, they will come, but might come back. This article offers some functionality that can help to make your community or app stickier. Participation is essential to the health of any community. It’s really the currency of social wealth.

These are my links for May 7th through May 18th:

5 Tools For Integrating HTML5 Video in Your Website – Audio & video player options, no Flash required. I’ll be checking out that Degradable audio and video plugin for WordPress.
HOW TO: Reclaim Privacy on Facebook – ReclaimPrivacy.org bookmark lets you check on your vulnerability by checking your Facebook privacy settings. Possibly the most useful part of this tool are the quick links to your Facebook settings pages for controlling specific exposure areas.
eMarketer – Is the click still king? Despite the recogition of the need to measure hard ROI, moat of us are still counting click throughs.
eMarketer – Consumers still prefer ads that offer discounts or deals.
@twitterapi’s countdown to Basic Auth removal – Countdown to mandatory oAuth integration for Twitter apps.

These are my links for April 28th through May 4th:

HOW TO: Embed a Tweet – Here’s the official instructions for embedding a tweet. No more screenshots!
eMarketer Mobile - – Reviews are still most valuable to customers, but Facebook Page catching up.
Twitter to Launch Embeddable Tweets? – I wonder how each embedded tweet will be identified? Probably by ID? Ohh, I wonder if that means tweet carousels or slideshows will follow.
Can’t wait to see the traffic spike from @twuffer’s mention on @Mashable! -
HOW TO: Secure Your WordPress Blog -

Posted on February 24, 2010 by admin

These are my links for February 22nd through February 24th:

UNBOUND Technologies – Social Data Append, Leader In Social Network Intelligence, – According to the DishyMix podcast, these guys have developed technology that allows you to identify the influencers in your social graph. That’s the silver bullet for brands engaged in social influence marketing. Identifying influencers has to be one of the most difficult tasks for SIM marketers these days; right up there with showing ROI.
Review of new “Beachtek DXA-SLR” XLR adaptor for HD-DSLR cameras | Philip Bloom – A new pro audio hardware de facto standard for a 7D workflow.I was wondering when the breakouts for the DSLRs were going to finally make the pro level. This answered everything I wanted to know. Mostly, I feel like I now know what will be the standard for recording pro audio in a 7D workflow.It’s still going to feel funny piping into that mini-jack, no matter how you slice it, though.Oh, and BeachTek: I have mega lust for the DXA-SLR, but please hire a graphic designer for that packaging. Yikes.
Brad Callen’s PPC Web Spy – Discover your competitor’s AdWords keywords
SEOmoz | Google Link: Command – Busting the Myths – Don’t take those inbound link search results too literally.
ROI: How to Measure Return on Investment in Social Media -