Take your RSS Feed and Dlvr.it to Twitter, Facebook, and Tumblr | Techcrunch – … and LinkedIn. Portland social syndication company Dlvr.it just got ‘crunched. Just out of private Beta, this is my favorite tool for sending social status updates to custom delivery groups. Powered by multiple RSS input sources, I can customize exactly what content I want to post where. Want examples? My blog posts are announced my Facebook Page, LinkedIn, and Twitter, as are my Delicious bookmarks. Any photo I post to my ‘life’ Flickr photoset shows in my personal Facebook profile status. My Pandora favorites are announced on Facebook and Twitter…
Combine this syndication convenience with the power of their dlvr.it URL shortner, and you get the very best social media reach stats out there. Beyond retweets, think click-through trends, reach potential, most popular links you’ve posted… I could go on, but you just need sign up and check it out. You’ll wonder how you handled your social media presence without it.
The Battle of the Men’s Body Washes – WSJ.com – Ms Wells thinks W +K’s Old Spice campaign has the edge for men’s personal grooming because they’re selling to the ladies. For the rest of us, we prefer whatever is already in the shower. I’ll do frilly, especially if it’s convenient.
Advertising on Facebook Strikes Some as Off-Key – NYTimes.com – Ad quality on Facebook is getting noticably spammy. I often “delete” ads for “irrelevance” so that Facebook will take the hint, but I’m realizing that what I really want is a way to mark an ad as “low quality” or “spam”. Facebook might investigate these ads differently than the ones I mark irrelevant. I’d be flagging them as detrimental to the whole FB ad platform, not just irrelevant to my interests.
8 Essential Apps for Your Brand’s Facebook Page – Thanks to Allison Driscoll’s for this Mashable article recommending possibly the 8 best apps for Facebook Fan Pages. The second half of this article goes into Facebook Fan pages that are utilizing these Facebook Apps well. The article is 9 months old, but she’s provided a nice little Facebook Fan Page best practices guide here.
These are my links for February 22nd through February 24th:
UNBOUND Technologies – Social Data Append, Leader In Social Network Intelligence, – According to the DishyMix podcast, these guys have developed technology that allows you to identify the influencers in your social graph. That’s the silver bullet for brands engaged in social influence marketing. Identifying influencers has to be one of the most difficult tasks for SIM marketers these days; right up there with showing ROI.
Review of new “Beachtek DXA-SLR” XLR adaptor for HD-DSLR cameras | Philip Bloom – A new pro audio hardware de facto standard for a 7D workflow.I was wondering when the breakouts for the DSLRs were going to finally make the pro level. This answered everything I wanted to know. Mostly, I feel like I now know what will be the standard for recording pro audio in a 7D workflow.It’s still going to feel funny piping into that mini-jack, no matter how you slice it, though.Oh, and BeachTek: I have mega lust for the DXA-SLR, but please hire a graphic designer for that packaging. Yikes.
Wait, Pastebud is going to store, at least temporarily, all the little clippings we’re all copying. That means they are going to have access to stats about not only what pages we’re looking at, but the exact phrases we’re interested in. How ’bout that for a targeted marketing opportunity?
That kind of statistical detail is worth a lot to advertisers. I wonder if Pastebud will be account driven? Hmm. In any case, I’ll bet we see a some sort of “most copied” web site or report ala Google’s Zeitgeist which will be interesting, if not profitable for Pastebud.
Comcast has called every day for the past week and left a message for me to call them back. Calling the number they left places me at the general Comcast phone system menu. What number do I press for, “I dunno douchebags, you called me?”.
I have an account tied to one email address for comcast.com, and and a different email address and account for comcast.net. Apparently, the two sides dont share info.
In the menu tree, to reach the next menu, I have to wait though an advertisement… for a pay per view program I can’t even watch with my package.
I made it through the Comcast phone number, entering my phone number, then my 16 digit account number (which I had to look up online, because I dont have it memorized), and got through to Anton. After a greeting from Anton, I asked why they called me. Anton hung up.
Finally, I was able to talk to a sales rep who was unable to suss out why they called me, but was plenty eager to offer, “Hey, while I have you, I see you’re not using Comcast for phone service…”
First, a bit of background. Flash banner ads are usually click-able. Because the publishing site (ie network TV sites, online newspapers, etc) usually uses a third party ad system to serve and track banner ads, the destination URL for any click through is not hard coded into the SWF (Flash ad). It is dynamically injected into the ad at runtime with the use of a “clickTAG” parameter in the object HTML. The ad system handles the pairing of the ad and its accompanying clickTAG URL.
I make a fair amount of Flash banner ads for Grady Britton clients. I’ve noticed a an annoyance that should be easily solved. At some point since the invention of the clickTAG, there was a division on the correct case of “tag” in “clickTAG”. Some publishers require that the variable name be “clickTag”, and others insist that it be named “clickTAG”.
Why does this matter? It turns out that some of the third party ad systems are case sensitive when it comes to the use of clickTAG. For me, that translates into creating 2 versions of every ad, one who’s code respects “clickTag”, and the other for “clickTAG”.
Sure, I could write a simple switch to test which version exists and set accordingly, but the publishers employ QA folks armed with Flash decompilers. If the ActionScript that the decompiler reveals (which by the way, is rarely the actual ActionScript as written by the designer) does not exactly match the structure as required by QA, they won’t run the ad, regardless of whether or not it will work.
So, if the ad serving companies aren’t going to stick to “clickTAG” as recommended by Adobe, then let us designer/developers switch and validate the parameter without QA throwing up red flags because the ActionScript doesn’t look the same as the reference manual. Creating one off versions of the ads to deal a basic case sensitivity issue is just silly, especially if it can be solved for all future projects with a few lines of ActionScript.