Digital Multitasking Stats, Where’s the Success in Social?, Social Listening in the Content Mix

How to Opt Out of Receiving the Yellow Pages – Save a gigantic tree.
The Rise of Digital Multitasking [STATS] – 42% of Americans surf the web while watching TV.
Where Are Social Media Marketers Seeing the Most Success? eMarketer Mobile – Article
Six Things You Need to Know About Social Listening – AdAge – Listening is only half the battle. The value comes from being able to turn that data into insight, and steer your brand accordingly. Listen for intelligence, customer service, and eventually action. I’ve included the video from this article here. It’s a perfect illustration of how listening fits into the mix of content strategy, being a publisher, and thinking about publishing as a marketing tool.

Anonymous

hey, if you’re such a “UX nut”, then why on earth would you use light gray text on a white background? talk about usability 101…
http://daynw.com/ Dayn

Thanks for the comment. I battled with this on the last redesign.nnReadability is about contrast ratio, right? I use #777 on white for the body text. It’s right on the border of WCAG recommended contrast ratio, and I feel it’s a nice mix of style and contrast in this case, especially against the black links which tend to be the important bits. I do use some generous leading to help out with readability as well.nnAll in all, #666 or even #333 would definitely make for better contrast, but I like the way #777 ‘feels’, and that’s part of usability too.nnReaders, what do you think? I’ll happily darken up the body text if it’s giving anyone the squints.

Dayn Wilberding